How Does Sun Tzus Art of War Relate to Porters 3 Generic Strategies

Authors

  • Izzet Kilinc
  • Mehmet Akif Öncü
  • Yunus Emre Tasgit

DOI:

https://doi.org/ten.20525/ijrbs.v1i1.53

Abstract

The purpose of this study is to associate with the principles of Sun Tzu's fine art of war and the basic features of the competitive strategies, and to reveal the similarities between Sun Tzu'south state of war strategies and competitive strategies, to generate a different point of view for business and literature. Qualitative research method was used. Sun Tzu's fine art of war book was examined aspects of competition, and theoretical and practical secondary sources were evaluated. Every bit a result, the Principles of Sun Tzu'southward art of war have been adapted to the business competitiveness, related to competitive strategies and created a conceptual framework.

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How to Cite

Kilinc, I., Öncü, M. A., & Tasgit, Y. E. (2012). Sun Tzu'south principles of war art and today's competition strategies: A relative approach. International Periodical of Research in Business and Social Science (2147- 4478), 1(i), 08–17. https://doi.org/x.20525/ijrbs.v1i1.53

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Source: http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/246

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